The Golden Circle

Simon Sinek is a thinker as well as a phenomenal speaker.  In this video Sinek talks about his idea of the Golden Circle.  He uses a great example of how computers are typically marketed to us and how Apple Computers takes the opposite track to reach us.  The concept works well for marketing your business, but has great carryover to the rest of us without a "business".  Why do we do what we do? Why do we train the way we do?  Why do we get up every morning to the sound of the alarm clock, still exhausted from the day before, and go tackle life?  Why?